EDIDAS stands for Every Day I Dream About Subbuteo.

Steve, Pete and Chris had been playing Subbuteo for about 3 years when they met James. A few years their junior, he had a passion and zeal for the madness they’d created.

During a night of madness, James came up with the daft idea that ADIDAS might be interested in sponsoring their Subbuteo league.

Although James’ pipe dream would never come true, they decided to vote in a pretend sponsor instead to mimick the newly formed Barclays Premier League.

After several hours of discussion, James came up with the genius idea of EDIDAS. Because they all loved playing Subbuteo!

Over the next 15 years James won everything.

The EDIDAS story will make you laugh and cry. And probably wonder what the bloody hell they’re on about.

Here, you’ll find videos, photos, archive material and best of all, a four part ‘reality’ podcast called ‘Every Day I Dream About Subbuteo’.

Now your appetite has been ‘whetted’….look out for the full EDIDAS story in the four part reality podcast ‘Every Day I Dream About Subbuteo’

“It’s like Spinal Tap on Woman’s Hour” (Simon Pegg).